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Thursday, January 25, 2007

The problem with selling organic

Organics Debate: Whole Foods CEO v. Michael Pollan | green is the new crack | 02/27/07, 7 PM
I seem to be on a green kick, but since it is the new crack, it's understandable - I need my daily fix. Michael Pollan, my environmental writing guru, is hosting the CEO of Whole Foods at the UC Berkeley School of Journalism for a little sit-down chat, mano-a-mano, about the future of food. Pollan enjoys deconstructing Whole Foods' pretty little world of organics in his newest offering, The Omnivore's Dilemma, so I'm looking forward to what is sure to be an entertaining verbal boxing match on the industrialization of organics. Pollan, like his work, is an easy-going, engaging speaker who is clearly enraptured by his topic. Plus, Pollan's May City Arts talk is already sold out, so this little $5 offering is just the ticket.
more info here | buy tickets here | map me! | muni me!

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Blogger wuguowu said...

This comment has been removed by a blog administrator.

12:08 PM

Blogger Anne said...

Hey dude! I tried to connect to the info page, but the link didn't work. The site is: http://journalism.berkeley.edu/events/details.php?ID=371
I can't wait for the webcast! : )

4:17 PM


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